City Drive School, Website Build
Martin had a self built website for his business, City Drive School on Wix and was struggling to get the most from the platform.
He contacted us to rebuild his website, and we suggested a complete rebuild and move to WordPress.
Why this Tech Solution?
We build all our websites in wordpress, and pairing oxygen with acf allows ultimate flexibility down the line. It also means future tweaks and additions arem much easier to implement.
Adaptive Design
Martin had a lot of content to be added and tweaked, so it was really important to build a website that was easy to update but also updated automatically, and without breaking the design.
Content and SEO
For the editable content around the website, we used ACF to create CPTs for the various sections of the website. Eg, pricing boxes can be added, tweaked and removed without breaking the design. We did this around the website for the various sections:
- Prices
- Instructors
- Locations
- Reviews
For all website's we build for customers, we allow them to update and edit whatever they want, but restrict the ability to edit important H1 tags, meta data and about else that can hurt rankings in Google. We also do a similar thing with image alt tags, and we either write relevant ones or use dynamic rules where needed on certain pages.
On the custom CPT Single page templates, we use smart dynamic naming in headings, which makes these pages more distinct to Google. In the above example, the location pages pull through location data with no design work needed from Martin.
